News Blog
New Patient Mindset
6/6/2018
Getting on the telephone with a New Patient can be one of the scariest and definitely one of the most important parts of a CA’s job description. There are so many variables to each person’s story that it feels impossible to be prepared to answer all of the inevitable questions.
The key to having great New Patient telephone...
Re-Productive Marketing
6/6/2018
The Webster Technique is a chiropractic adjusting technique; it is not a breech baby turning technique.
When a pregnant woman has a balanced pelvis, babies have a greater chance of moving into the correct position for birth, and the crisis and worry associated with breech and posterior presentations may be avoided altogether. Optimal b...
The Extra Mile
3/14/2018
The difference between being a good chiropractic assistant and being a rockstar chiropractic assistant can also be expressed as the gap from good to great
I’ve labeled that gap “The Extra Mile”.
Going the extra mile is a choice and it’s not for everyone, some folks are perfectly happy to complete the tasks as...
Professionalism
3/9/2018
Professionalism
In our module on Professionalism, we tackle 10 key points. It would be easy to get overwhelmed trying to implement them all but I suggest that you write down all the parts that resonate with you (which I hope are all the parts), decide which things you can adopt as your personal Code or Standard of Conduct and begin to imple...
Chiropractic Unicorns: Stop Wishing for an Amazing CA
5/8/2016
There are a lot of different ideas about what makes a great Chiropractic Assistant. She (or he) needs to be grounded in the fundamentals of Chiropractic; she needs to be an excellent communicator, a tactful yet highly effective receivables collector. She needs to be organized and resourceful with a positive attitude and a friendly, compassion...
Words Matter
4/18/2016
Let Talk About Influence
The ability to influence others is a key quality in a great CA. It allows you to get people motivated, generate trust and inspire them to want to follow you. To some, influence means winning people over to their own ideas and getting others to do things their way. This isn’t so much influence a...
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